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Student Name :Harpreet Singh

Student Number :1180803

Subject Code :MK692

Subject Title :Services Marketing

Lecturer's Name :Gary Bernie

Word Count :3614

Table of Contents

Introduction…………………………………………………3

Critical Analysis of the Is………………………………….3

Literature Review………………………………………….4

Application of Theoretical Concepts/Models……………6

The Servicescape Model……………………………6

The SOR Model……………………………………...8

The Dual Model……………………………………....9

Theoretical Diagnose of the Problems………………….10

Development Of Solutions……………………………….11

Conclusion…………………………………………………12

Bibliography………………………………………………..13

Appendix…………………………………………………...14

Questionnaire………………………………………..14

Servicescape Network………………………………15

1. Introduction

Servicescape is one of the most important and intriguing factors in organisational view. Being a member of an organisation and experiencing the various service aspects in it has motivated me to take this as a research topic. The research is purely based on the idea of "Servicescape" which has emerged as an important concept for understanding customer's behaviour in service industry. Service providers should build environments that develop environments that appeal to consumer pleasure and arousal states while avoiding atmospheres that create submissiveness.

Temple Bar 2

Polski: Dariusz Bitner

English: The Temple Bar pub in Dublin, Ireland

The construct environments should be such that, it facilitates the operational ease and efficiency of the firm.

This very concept of Servicescape is applied on Rasher Byrnes situated at Temple Bar to verify the quality perception of the customers.

The Rasher Byrnes is a small-based Pizza outlet famous for its better ingredients and better pizza. The owner is trying to widen its area of operation in Ireland. The first outlet in Temple Bar is a stand-alone outlet adjacent to a number of small restaurants and fast food shops.

This branch of Rasher Byrnes at Temple Bar will be examined as the service organisation and gauging into their Servicescape to see what are the flows that could cause the consumers perception to head below expected level.

2. Critical Analysis of the Issue and Literature Review.

As been associated with this organisation...