"PERCEPTION OF INDIAN CONSUMER
TOWARDS
ONLINE SHOPPING"
SUBMITTED IN THE PARTIAL FULFILLMENT
FOR THE REQUIREMENT OF THE AWARD OF DEGREE
OF MBA
UNDER THE GUIDANCE OF: SUBMITTED BY:
Dr. VIJITA AGGRAWAL MANISH MAHARJAN
USMS Roll no: 11616603911
2011-13
University School of Management Studies
Guru Gobind Singh Indraprastha University
Sector-16C Dwarka, Delhi-110075, (India)
DECLARATION
I, MANISH MAHARJAN, hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING" is an original piece of research work carried out by me under the guidance and supervision of Dr. Vijita Aggrawal. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of Master in Business Administration to GURU GOVIND SINGH INDRAPRASTHA University.
Date:
Signature:
Name: Manish Maharjan
Enrollment Number: 11616603911
ACKNOWLEDGEMENT
The successful completion of this report leaves me indebted to the following distinguished personal and they deserve special acknowledgement.
Figure 1
English: Header of Guru Gobind Singh Indraprastha ...
English: Created by the student(s) of University S...I am indebted to Dr. Vijita Aggrawal for extending her guidance for all this time of my project work. She has always presented us innovative scientific ideas and has constantly helped us in overall development of our knowledge, skills, and personality. I am also thankful to the other faculty members of USMS for extending their valuable support for this project.
I wish to express my sincere appreciation and gratitude to all those who in one-way or the other made this report successful one.
Last but not the least; I am also extended our sincere thanks to the Respondents, who helped us during the course of our project and for their gracious attitude.
Manish Maharjan
EXECUTIVE SUMMARY
Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. India has more than 100 million internet...