Essay by jiefangUniversity, Bachelor'sC, April 2006

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1. Introduction

1.1 Background

Culture is the trace which history went through and is the symbol of nation. Every country has different cultures. With the development of science and technology, culture plays an important role is many kinds of fields. Especially in economy, the difference of culture brings about great effects on economy.

1.2 Statement of purpose

This report will define what culture is and analyze the effect of culture on the conduct of business.

2. Definition of culture

Everyone all has different definitions of culture. So many definitions of culture can conclude two kinds of senses. The first is narrow sense. Lw120 (2005) state that culture is the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.

The second is wide sense. Lw120 (2005) defines that culture is that complex whole which includes knowledge, belief, arts, moral, law, customs, and any other capabilities and habits acquired by (a human)as a member of society. Culture consists of many culture variables they are language, value, and education.

2.1. Language and culture

Culture is presented by language. Language records the creation and development of culture. These records let next generation know what history and practice of culture is. It is helpful for human to promote the advancement of society. On the contrary, language is influenced by culture. Different culture forms different language. In a word, culture and language are interdependent each other. Language is one of the characteristics of culture.

2.2. Value and culture

Except language, another characteristic is value. Value dimensions, such as individualism and collectivism, high context and low context, etc., have a significant impact on behavior...