Cyber marketing

Essay by jfengliuA-, January 2004

download word file, 16 pages 4.5 1 reviews

Downloaded 685 times

1.0 Introduction

Nowadays, Internet enables business ubiquity, allowing a company to conduct business everywhere, all the time. Internet usage and cyber marketing are growing explosively. The worldwide Internet populations are growing more than 580.78 million by the end of May in 2002, up from just 1 million in 1994. It also reports that 68% of marketers plan to increase on line marketing budget in 2003(Internet source1).

Cyber (On line marketing) is conducted through interactive on-line computer systems, which link consumers with sellers electronically. (Kotler & Armstrong, 1999)

Along with the boom, cyber marketing has overturned conventional business strategies and plans, invaded traditional cultures and spawned new ideas. That is because of on line marketing provides a number of benefits to both consumers and companies. For consumers, the Internet is convenience; it is easy to get the goods' information. For companies, marketers can quickly adjustments to market conditions, reducing the cost and building strong ongoing customer relationships.

Judgments made by people are different. As far as I am considered, I do not think cyber marketing can replace the traditional marketing. There are some drawbacks about cyber marketing and need continuously to be developed. The key to organizational health is the management should examine the continuous changing marketing environment, adopting flexible strategies and behaviors to fit with the evolving marketplace; it means cyber marketing should integrate with traditional marketing to more effectively deliver customer satisfaction.

In this essay, we will explore that how traditional marketing has been changed and in some cases revolutionized by cyber environment. At the same time, we will analyze that why the cyber marketing cannot replace the traditional marketing.

2.0 Cyber marketing has changed the traditional marketing in some aspects

The importance aspects of the traditional marketing are exchange values, ideas and expectancies, whereas the nature of cyber...