Defining Marketing

Essay by angelz2uCollege, UndergraduateA, September 2010

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Defining Marketing

University of Phoenix


Defining Marketing

Marketing is defined in many ways. Marketing touches most people's lives in various ways. Many components make up marketing from analyzing the market to evaluating and executing the marketing plan. This paper will examine the writer's personal definition of marketing along with two professional definitions of marketing. The paper will also examine how marketing is important to an organization's success.

Definitions of Marketing

The writer defines marketing as the planning and implementing of a plan or process to promote goods, products or services. Marketing will target a certain demographic to entice them to buy or use the products or services that they are trying to sell. According to the Language of Media Literacy, marketing is defined as "the way in which a product or media text is sold to a target audience."

(Boles, 2008). Another definition of marketing comes from the American Marketing Association Board of Directors, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." (American Marketing Association, 2009). However one may define marketing, without marketing, it would be extremely hard to sell anything.

Importance of Marketing

Marketing is important to an organization's success because marketing is what gets the name, product or service out to the public. It promotes and sells the public an idea, a dream or a vision. A good marketing team and plan understands the audience and the audience's needs. They strive to fulfill the needs and the desires of the target audience. They will produce an effective and creative marketing plan. A good marketing plan will have a common goal, deadlines, benchmarks and creative thinking. A marketing...