Defining Marketing Paper - Personal definition of Marketing & definitions from two other sources.

Essay by AKay724College, UndergraduateA, May 2007

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Marketing is not an easy thing to define. The first thing that comes to my mind is that marketing is the process of selling a product or service. It isn't just selling the product or service; it is targeting the right product to the correct audience. Part of my job as a branch sales manager is making sure I'm the connection between our marketing department and my sales staff. Since it is such a big company, things are broken down. Our marketing department is in charge of researching our products and audience. They then provide these marketing leads to the management team, which then distributes them to the sales department. From there it is the sales staff's job to take advantage of the planned marketing campaign and sell, sell, sell! In smaller companies, the sales and marketing departments are often composed of the same people or a department that works a little closer together.

According to Wikipedia, "Marketing, as suggested by the American Marketing Association, is 'an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders'." I do believe that this is a good definition of marketing because as I stated in my own definition, it is a whole process and not just a single action. It is obvious that when a company chooses to market a product or service, it is doing that for the benefit of the organization. For the most part it is to sell more of something, while other times companies create whole marketing campaigns to help their reputation and put their name out there. For example, companies often spend a lot of money to advertize that they donated a certain amount to something else. The...