Defining Public Relations

Essay by secondchildUniversity, Bachelor'sA+, October 2007

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Defining Public Relations

Tiffany Nicole Jackson

University of Phoenix

Public Relations


John Kautenberger

02 August 2007



Defining Public Relations

What is public relations? Could it be a relationship occurring in the public? Or perhaps could it mean having relations (wink, wink) in public? In the business world, I think public relations means putting forth an effort to look good in the public eye. If there is a product or service your organization is selling to the public, the better your organization looks in their eyes, the more likely they will want to purchase your product or service. Therefore, public relations can be an integral part of any marketing strategy.

When I looked for an accurate definition of public relations, I found that there was not one absolute definition, but there were many:

The Puget Sound Chapter of the Public Relations Society of America (PRSA) states, "Public relations is a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends."

The textbook The Practice of Public Relations defines public relations as a planned process to influence public opinion, through sound character proper performance, base don mutually satisfactory two-way communication.

The textbook Public Relations Practices: Managerial Case Studies and Problems, states that public relations describes the processes of practice---the techniques, strategies, structures, and tactics of the field.

The textbook Public Relations states that public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change.

Wikipedia, defines public relations as an active managing of communication of an organization or business to create and maintain a positive image.

With so many definitions of public relations, which one is...