Diesel

TABLE OF CONTENTS

Using the SWOT framework, analyze the marketing position of Diesel. Is the Company in a favourable marketing position to meet its future challenges?....2

Strengths...........2

Weaknesses...........3

Opportunities...........3

Threats...........3

Analysis of the Marketing Position......4

Evaluate the 3 marketing strategies outlined in Exhibit 15. Which of these strategies would you advice Diesel to adopt and why?..........6

Strategy 1...........6

Strategy 2...........7

Strategy 3...........7

One can argue that D-Diesel brand can be damaged by the confusion arising from its association with StyleLab. Provide arguments for and against this statement. 9

Appendix............11

Figure 1 (Competitor's Prices)............11

Figure 2 (StyleLab's Positioning in the Market)...........12

Figure 3 (Target Customers of D-Diesel & StyleLab)...........13

Bibliography..........14

Using the SWOT framework, analyze the marketing position of Diesel. Is the Company in a favourable marketing position to meet its future challenges?

In order to analyze the marketing position of Diesel, it is essential to consider the various factors in the Company's internal and external environment that can impact its current position as well as future strategies.

Swot analysis

Diesel store in Krakow, Poland.

English: The signature of Renzo Rosso

This can be understood better with the help of the following SWOT analysis.

Strengths:

Diesel's biggest competitive advantage is the radical nature of its products, which are an extension of Renzo Rosso's dynamic personality. Diesel loyalists identify with the uniqueness of the brand. Diesel's success has been acknowledged by several prestigious awards over the years, creating a high brand image in the minds of the customers. Diesel's extensive coverage of the market, especially its flagship stores across global fashion centers reflects the exclusive & upmarket brand status. Diesel's brand strength lies in enriching value, thereby distinguishing its customers from the crowd. Diesel's products are of high quality and durability, justifying the high price tags to its customers.

A majority of Diesel's highly synchronized workforce is personally selected by Rosso himself, ensuring...