The first of the appeal that I found in most ads is "The need to nurture". In the ad 1, a lady is sitting on the chair and holding a huge dog. Beside them, there is a small doggy sitting on the floor. Also, the color of the chair, the clothing of the lady and the background are based on the color of the product. The small dog is the same dog as the picture show on the product. This situation show to people the product can help them if they want their dog become stronger. Also the headline states every dog wants to be a "cesar" dog. This mean their dog food can give enough nutrition to their doggy to become stronger. Their main purpose is to convince that their dog food is the best for your dog. Ad 2 is an advertisement for Barilla's penne pasta. On the ad its shows a picture of a healthy, strong and smiling kid with a plate of the pasta in front of him.it
Sweden Jimmy Appeal 2
Short pasta
Pasta all'uovo (egg pasta)gives us the thought that our kids or whoever eats the pasta will love it and be happy too. This smiling kid gives us a dose of positive energy and making us have a really good feeling about this pasta even though some of us never tried it before. Giving us the motivation to try it. Another big part of this ad is the title, which said " pasta packed with protein power" its written in red and bold letters. It's also right on top of the smiling kid. Making us think that it really is true, and that its the best pasta. The main purpose is the ad is to convince the readers that you should buy their brand of pasta. The last ad i found is...