Drugs In Sport

Essay by PaperNerd ContributorCollege, Undergraduate November 2001

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NATIONAL FOOTBALL LEAGUE AND ONDCP TEAM UP TO KEEP KIDS DRUG FREE High-Profile Players Add Support to "Anti-Drug" Message (Washington, DC)"" The Office of National Drug Control Policy (ONDCP) and the National Football League (NFL) have teamed up to help prevent drug use among America's youth. Throughout the NFL season, the NFL and ONDCP are airing four new National Youth Anti-Drug Media Campaign public service announcements (PSAs) featuring high-profile players Tiki Barber of the New York Giants, Eddie George of the Tennessee Titans and Derrick Brooks of the Tampa Bay Buccaneers. Tiki Barber and Eddie George are two of the most prolific running backs in the NFL. Derrick Brooks is a perennial Pro Bowl linebacker.

The PSAs are being shown during games and other NFL programming on FOX, CBS, ABC, ESPN, ESPN2 and Lifetime, and during non-football programming on outlets such as MTV. The PSAs are also airing on NFL SUNDAY TICKET on DIRECTV, the first time the Media Campaign has reached out to youth and adults with anti-drug messages through satellite television.

In addition, the spots are appearing during non-game programming including Super Bowl and Pro Bowl specials, FOX's NFL Under the Helmet, and on various college games during the season. The NFL will feature the PSAs and drug prevention information on the league's Web site (www. NFL.com). NFL.com is the most popular sports league Web site, with an average of more than 5 million unique monthly visitors during the season.

"As the leading professional sports league in America, the NFL has the muscle to reach millions of young people and their parents," said ONDCP Acting Director Edward H. Jurith. "This partnership will empower youth across the country to identify their "Anti-Drugs"""the things that stand between them and drugs""and will help us demonstrate to parents the important role they...