Essay by tohwei83University, Bachelor'sA-, January 2004

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1 Introduction

1.1 Purpose

The purpose of this report is to determine Asiatravelmart.com business model and how it works with their existing values to attract and retain their customers.

1.2 Scope

The report considers the combination of e-business model and focused on the strength, weaknesses, opportunity and threats of their business model and provided recommendation.

1.3 Method

In order to complete this report, accessing the website and interview has to be done for looking for more information about what types of values they provided and examine who and how the competitors works and find out the evidence to support the arguments.

1.4 Limitations

The limitations of this report are difficulty to find the relevant and suitable information to support their cost

1.5 Background Asiatravelmart.com is Asia's first and leading Travel Reservation System (TRS) which provides a unique platform and environment for travel buyers and sellers from around the world to trade over a secure Internet connection.

It is a one-stop travel shop for hotels, tour packages, transfers, meals, car rentals, travel insurance, etc

2.0 Asiatravelmart.com's e-business model To succeed in this fast changing world and satisfy a wide range of customers in the market, a single type of business model might not be sufficient. Thus, Asiatravelmart.com is using a combination of several types of e-business model. These include e-brokerage, e-infomediary, e-community, e-advertising and e-affiliation. 2.1 E-Brokerage Asiatravelmart.com is a platform and environment for travel buyers and sellers to trade. Hotels, Airlines and rental cars' agents use Asiatravelmart to sale their service to customers. In the mean time, asiatravelmart.com also provides the service of online booking for customers. Asiatravelmart is not a travel agent, but also gather the buyers and sellers. It creates a marketplace for them to trade. It is a buy/sell fulfillment model where they buyers and sellers use...