Essay by TheBard1 March 2009

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E-MarketingE-BUS 400E-marketingE-marketing is a service that B2B and B2C companies use. E-marketing can be used to increase business for a company. E-marketing has the potential to reach many more people in a short amount of time than traditional marketing. The world we live in today makes it necessary for companies to use this form of marketing to the best of their abilities. Differentiation, segmentation, and branding are a few of the techniques that companies can use to e-market.

Amazon.com is the largest online retailer in the world. Amazon.com was founded in 1994 by Jeff Bezos (Amazon, 2009). The marketing plan behind Amazon.com is to have everything from A to Z that a customer could want. The company started off slow, failing to make a profit the first few years it was open. Through clever marketing, the company has remained profitable.

E-marketing can be very beneficial to a company like Amazon.com.

The 4Ps of marketing can be used to help an e-business market a business. The 4ps of marketing are product, price, place, and promotion. Amazon.com has successfully used this mix to become the largest online retailer.

Amazon.com has the products that consumers want. The company stocks everything from A to Z. For a B2C, the e-business can be used to promote the business. An e-business can reach millions of people in a short amount of time. It is also cheaper to use an e -business to promote a company. The e-business will reach people who other wise might not hear about the company. The e-business can also be used to collect customer and competitive intelligence. Having a customer sign up on the site to receive promotions is a great way to get valuable information that otherwise might not be available. Affiliation programs are another great way to market a B2C...