E-Marketing Paper

Essay by ibkensterUniversity, Bachelor'sA, July 2007

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BrandingThe market is full of products that claim to be the best value for the money and each touting it own brand values. Sometimes it is not just the product; it is the name that is associated with the product that makes it stand out. It wasn't until Tiger Woods famous shot at the Masters Golf tournament in Augusta Georgia that Nike became a household name in the golfing world. Viewers young and old watched Tigers golf ball, with the now famous swoosh, have just enough momentum to find the hole and set him up to win the tournament (Brand Identity Guru, n.d.).

Lucky Dog, Muttropolis, and PETCO all have loyal shoppers that frequent the brick and mortar as well as the click and brick stores. All three stores carry product that appeal to its customer base. For San Diego Based Lucky Dog and Muttropolis, both offer one stop shopping for the trendy up-scale items that might only be found in there stores.

Both stores have arrangements with vendors and manufactures to market some of the product it sales under their brand names. While Lucky Dog and Muttropolis cater to consumers looking for designer pet supplies, PETCO caters to consumers shopping for standard brands. PETCO also carries items marketed under the PETCO brand name.

Marketing MixProduct, price, place (distribution), and promotion are the key element of the marketing mix. For Lucky Dog, Muttropolis and PETCO to remain successful they must put together the right combination of product, price, place, and promotion. The marketing mix can be controlled by the marketing manager however it is subject to the internal and external limitations of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value...