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THE EFFECT OF LIMITED AND EXTENSIVE OPTIONS ON MOTIVATION, SATISFACTION AND CHOICE
Andrew Patterson
Deakin University- Burwood
HPS121
ASSIGNMENT 1
800487967
Helen Donovan
17 September 2008
Word Count: 1647
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Abstract
The matter of choice in recent times has become of increasing importance, with choice a part of our everyday lives, it only seems fitting that it is discovered to what extent ease of choice is effected by the number of choice. To investigate the influence of extensive and limited choice has on motivation and satisfaction, 100 Psychology students rated the extent of their motivation, ease of choice and satisfaction in regards to Nokia Phones. Participants were put into two groups; Extensive and Limited choice. As Hypothesised, participants in the limited choice group experienced higher levels of satisfaction and ease of choice, however in contrary to our hypothesis levels of motivation between the two groups were even.
Job Satisfaction
English: This is an example Likert Scale using fiv...
English: This is an example Likert Scale using fiv...These findings suggest that a limited array of choice is superior to extensive choice in regard to satisfaction and ease of choice. �
The Effect of Limited and Extensive Options
On Motivation, Satisfaction and Choice.
Is there such thing as choice overload? Quite often in contemporary society, some of life's more difficult decisions often come down to a trivial aspect, due to the extensive amount of choice provided. For example as Hugh McKay (2008) suggests, when choosing a car, for example a Holden Commodore and a Ford Falcon, often the choice comes down to something quite trivial such as the cup holder (2008, as cited in Multiple Choice, Episode 1, ABC). A large selection of choice can be both a positive and negative.
It is very easy to assume, that the more choice and the more options, the more fulfilling...