Effects of advertising

NEGATIVE EFFECTS OF ADVERTISING

(phuongn@saigontech.net)

Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. American Marketing Association defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."

Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. Advertising has been applied in most of fields in society such as economical advertisings, educational advertisings, political advertisings, and healthy advertisings, etc. Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. We may view it positively; at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services, or brands.

"Get fat on Lorings Fat-ten-u and corpula foods"; ...

Advertising

Advertisement for "Egyptian Deities" cigarettes, 1...

Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques. They deliver their advertisement through TV, radio, magazines and newspapers, internet, billboards, and other multi-media means. By advertising, individuals or companies are able to get more extra profits from their products, promote their products, and gain the most important purpose - to sell.

In many cases, there are some negative effects - some annoying hindrances in our daily lives. It makes our nerves, distorts the truth, and adds to the cost of the product. Advertising is designed for one purpose - to sell. To achieve this goal, advertisers are willing to stretch and distort the...