The largest money-making industry in the United States today is advertising. During events such as the Super Bowl, companies pay large sums of money in return for thirty seconds of air time. Advertising is the act of promoting a product by informing the public of the products worth. As America progresses, the need for advertisement progresses as well. Companies must compete with one another in order to gain success. Television is the strongest medium to advertise in and also the most expensive. Every time we turn on the TV, we see sellers of almost identical products spending huge amounts of money in order to convince us to buy their brands. Every year, each typical American watches 1550 hours of TV and 100 TV advertisements. The television media has a bigger advertising cost than the other media's as it provides visual images and reaches a wide range of audience. Sellers of everything, from computers to detergents, believe that advertising is essential to the product.
This television commercial, first aired during Sup...
English: Line graph of cost of 30 second advertisi...
Looking at Ford Field the night of Super Bowl XLAdvertising is designed for one purpose - to sell. It is becoming a major part of mass media. An excellent advertisement will create a deep impression on its potential customers through particular techniques. With declining television audiences in the US, the Super Bowl is the one event that can guarantee advertisers the most eyeballs for their dollar. Each year the network hosting the super bowl brings in large revenues for thirty second slots of advertising and advertently each year the costs for a thirty second slot is being manipulated by these networks. As Ray Warren, the managing director of Omnicom Group's OMD, is quoted as saying, "The Super Bowl is bigger than television...The game is a national holiday. It's the only place to put 100 million people in front of a commercial." Research shows that Super...