Engelhard Corporation SWOTT Analysis

Essay by nest9University, Bachelor'sA-, May 2004

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Engelhard Corporation SWOTT Analysis

"The SWOTT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates." With Engelhard Corporation of Huntsville, Al being in the automobile supplying industry, there are many factors to consider when analyzing the company. Since this is a global organization there are many advantages and disadvantages that they face on a daily basis. Although I am an employee of this company, there are still some strengths, weaknesses, opportunities, threats and trends that I am not aware of and can only be analyzed from an upper management point of view.

"A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage." Engelhard has been the leading provider for catalytic converters for over 25 years now. The company is backed by a very reliable and dependable human resource department that nearly all of the employee's trust.

Sales for this organization have remained on top of the competition ever since they have been in business. Engelhard as a whole has a strong and dedicated workforce that realizes the importance of meeting customer demands and shipments. One way Engelhard can recognize their strengths of success is by annual sales and profit margin. What keep this company going strong are its benefits and salaries.

"In some cases, a weakness may be the flip side of a strength." When we take a look at the weaknesses that my company currently have, you will find that there are only a few of them. Over scheduling would have to be one of the most common things that we see on a weekly basis. With the rebates on the new vehicles and the 0% interest rate that dealers offer, Engelhard is put under stress to...