Hye a very good evening to everyone, my name is Sandra and I have choose starbuck a well known coffee place. My part is all about the starbucks 's strength
brand image
Starbucks is the first name that comes to mind whenever one thinks about specialty retail coffee. This close relationship between the company's brand and the consumers' perceptions is very strong. The main strengths of Starbucks come from the company's brand image which developed a niche in the market. Starbucks has a highly developed in terms of brand, logo, copyrights, trademarks and website.
Excellent customer service
Additionally, Starbucks also brings the technology and facilities to use in the stores in order to attract more customers, for instance prepare High speed internet and website to view updates. Starbucks develops a mobile application for Android & I Phone that customers can pay using mobile phones. It is easy, fast and convenient to them.
Starbucks Bean Life display in Miami at the Latin ...
Grounds for Your Garden, the Starbucks recycling s...
English: Starbucks' headquarters building in Seatt...Those benefits definitely bring customers with a feeling of a sense of knowledge, stay loyalty and sophistication. Largest coffeehouse chain in the world.
The company operates around 20,000 coffeehouses in 60 countries, making it the largest coffeehouse chain in the world.
EXPERIMENTATION AND INNOVATION
Moreover, Starbucks use high quality and innovation of products especially new products are usually introduced by including coffee and beverage line. At the same time it also good in maintaining the level of sales and provides an excellent customer service.
"Starbucks experience".
One of the strongest advantages Starbucks has is the experience it delivers to its customers with perfectly blended coffee, premium music, friendly staff and warm atmosphere, which results in incomparable customer service.
Valued and motivated employees, good work environment
Starbucks CEO considers employees as the reason for success in Starbucks. He thinks that employees are the most important asset to Starbucks.
Starbucks practices democratic leadership style. They encourages employees to participate in decision making process, promotes sharing and delegating of responsibilities and continual consultation. Starbucks called their employees as their partners and treat them with respect and dignity. This job satisfaction translates to better service to the customers. Starbucks was named by Fortune Magazine as one of the "100 Best Companies to Work For
Environmentally friendly The organization has strong ethical values, commitment to the environment, and community activists. And it mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
The main strengths of Starbucks come from the company's brand image as well as the high visibility that the company has in various markets. Additionally, Starbucks also has experienced and competent workforce that ensures that quality services are offered to the customers.
The existing relationship with supplies of coffee beans also means that Starbucks is able to get quality coffee all year round.
⢠Encouraging online fans to share their stories of both their
Starbucks and personal experiences make consumers feel
invested in the company 4-Star Brand: Starbucks has a highly developed brand, logo, copyrights, trademarks and website. Starbucks' profit margins were hit hard by the Great Recession, but the company recovered quickly, posting a 12.7% increase y-o-y in 2012. The Starbucks brand name is famous for its intense customer loyalty and innovative products.
Strong financial picture: EPS, net revenues, comparable store sales, operating income and margins were all up. CPG Revenue grew 45%, driven by increasing share of premium coffee category.
Expansion: Starbucks plans to open 1,200 net new stores in fiscal year 2013, many in the United States and China.
Market dominance: The company's aggressive "Starbucks on every corner" strategy has allowed Starbucks to dominate local markets. Starbucks is the world's largest coffee chain, with approximately 20,000 stores in 60 countries, 12,937 of which are located in the United States.
Sound financial records
No. 1 brand in coffeehouse segment valued at $4 billion
Starbucks experience
Largest coffeehouse chain in the world
Employee management
Customer value the starbucks experience with perfectly blended coffee, premium music, friendly staff and warm atmosphere , which results in incomparable customer servise
Has been building its company with a conscience .it strives fr fair and humane treatment of its people and the other people they do business with. Its proud of its heritatage .
Starbucks has youth leadership programs , so its gets business from these youth as a result. It has over 54,000 youth leaders.
It promotes using clean water and helps out developing countries with access to clean water . starbucks donates 5cents to ethos water foundation for every bottle of water it sells at its stores
Strength 1: Developed a niche in the market as a high-end brand of coffee, offering rich,exotic coffee blends
Strength 2: The atmosphere in their coffee bars provides customers with a feeling of sophistication, style and a sense of knowledge. This has turned into a Starbucks culture.
Strength 3: Have attracted employees who are well educated and eager to communicate the message of their product.
How do these strengths enable the firm to meet customers' needs?
These strengths enable the firm to meet customer's needs because they allow the customer to experience a rich, exotic blend of coffee, and a way of life. They focus on the quality of their product so that the customer can taste the difference between their gourmet cup of coffee and the traditional, cheap cup of black liquid found in convenient stores. Moreover, they provide customers with feeling of sophistication, style, and a sense of knowledge when they walk into their coffee bars. In doing so, they replicated authentic, Italian-style coffee bars to allow customers to experience a way of life when they visit their store. They are successful with this because they hire employees who are well educated and eager to express the Starbucks culture.
How do these strengths differentiate the firm from its competitors?
These strengths differentiate the firm from its competitors because Starbucks has developed a niche in the market as a high-end brand of coffee. This is different from the traditional cup of coffee found in convenient stores or at home because Starbucks focuses on the quality of their coffee by using the finest coffee beans and maintaining freshness with their Flavor Lock Bags. Furthermore, the atmosphere inside a Starbucks coffee bar provides customers a feeling of sophistication, style, and a sense of knowledge. This is characteristics of their store that cannot be matched by other competitor's locations such as McDonalds. Also, Starbucks has gained loyal and dedicated employees. This has transitioned into excellent customer service.