This essay is about a logistics company called OPG, this mainly covers a DUTCH (!!!) company though.

Essay by AatA, March 2004

download word file, 18 pages 3.0


Partial Qualification: CLO 0.13/1-4

Group Members:Ariën Westerduin

Frank Albrecht

Diederik Stolk

Adriaan Raaijmakers





Front Page:1



Module 1, Chapter 14 - 5

Module 1, Chapter 24 - 5

Module 1, Chapter 35

Module 2, Chapter 16 - 8

Module 2, Chapter 26 - 8

Module 2, Chapter 36 - 8

Module 3, Chapter 18 - 9

Module 3, Chapter 28 - 9

Module 3, Chapter 38 - 9

Module 4, Chapter 110 - 12

Module 4, Chapter 210 - 12

Module 4, Chapter 310 - 12

SWOT Analyses13

Summary 14



OPG Group is a retail and distribution company of pharmaceutical products and medical supplies. With around 5,000 employees, they are specialised in pharmaceutical operations and in the pharmacy branch. They have operations in Belgium, Poland, Norway and the Netherlands. OPG aims to use opportunities offered by the healthcare market. In order to realise a successful expansion of the company, they focus mainly on activities targeted directly at the consumer however this does not count for the Rx products which is one of their main money making businesses.

In doing so, they aspire the role of manager of pharmacy chains and of provider of products for home healthcare and related services. They aim to achieve profitable growth by increasing their market penetration and broadening our market positions and by focusing geographically on a limited number of national markets. They have a good financial basis and a good cash flow. Their objectives are keeping the company healthy from an economical point of view and the creation of shareholder value, while at the same time ensuring development opportunities for our employees. They devoted themselves to developing a long-term relationship with their customers and suppliers.

We have chosen for this company because it's a very modern...