The Essence of Strategic Technology Change

Essay by getbackerUniversity, Bachelor'sA-, March 2005

download word file, 2 pages 4.3

Executing technology changes is simple -- just like dieting for losing weight is effortless! Of course, anyone who has ever experienced either practice knows that both require a lot of hard work over a long period of time. When technology change becomes an influential element for organizations to survive in the uncertain environment, organizations need to think carefully about how should the technology change process be implemented and the reason for adapting it., the well-known online retailer, is recognized for how it became a successful company from riding the internet hype. Whenever reading articles on, they only state how has became even more outstanding and innovative overnight within flip of hands. However, the underlying essence and reasons that reflect to the changes was never mentioned.

Noticeably, technology has been the most important element that influences, particularly, the rapid increases in the usage of Internet and IT. have always been able to fully take the advantage of the new technology changes they have implement, such as the one-click checkout, individual customer marketing, and Amazon marketplace. However, at, they implement technology changes around their core value, which is the customer experience. "Bezos stressed the importance of's business model, which involves putting customer experience above everything else...He said the decentralized culture of the Internet startup helps direct attention to customer satisfaction..." (Liu, 2000) It is essential for organizations to know their own identify before applying any technology changes, because without a purpose, they are just following the trend rather than being extraordinary. "Great companies first build a culture of discipline--disciplined people who engage in disciplined thought and who take disciplined action--and create a business model that fits squarely in the intersection of three circles: what they can be the best in the world at, a...