Evaluation of sweater dept at Bergdorf Goodman, Saks Fifth Ave and Henri Bendel in NYC.

Essay by a24mUniversity, Bachelor'sA+, June 2003

download word file, 9 pages 3.0

Bergdorf Goodman is one of the city's most elegant and exclusive stores. It offers quality apparel and it is the leading women's specialty store in America. The store is located in the heart of New York City, a block away from Trump Tower shopping center and the world famous Plaza Hotel. The store takes the entire Fifth Avenue block between 57th and 58th Street. Its excellent location brings costumers from Prada, Fendi or Harry Winston, all of which are close by.

Henri Bendel is a fine department store that offers modern and fashionable merchandise. It provides incomparable selection of fashionable merchandise for affordable prices. Henri Bendel is located on Fifth Avenue between 55th and 56th Street across from Escada and Hugo Boss and block away from Trump Tower. This store is in a fantastic location, close to Central Park and other fabulous stores such as Fendi and Prada.

Saks Fifth Avenue is an exclusive department store located in the heart of the New York City's Fifth Avenue shopping district.

It occupies the entire square block on Fifth Avenue from 49th to 50th Street. Since Rockefeller Center and St. Patrick's Cathedral are two of the most visited places in New York, the store has the opportunity to accommodate to a wide selection of customers. Saks Fifth Avenue is a synonym for anything fine and fashionable with emphasis on quality, and for that it has earned a nationwide reputation.

Bergdorf Goodman offers a wide selection of fashionable and quality clothing for conservative women and men. Target customers are more upscale and sophisticated clientele, seeking fine merchandise and excellent quality. I believe the sweater department of Bergdorf Goodman offers fine quality and incomparable merchandise, which is what customers are looking for. In addition, Bergdorf Goodman caters to professional and wealthy older ladies carrying...