Executive Summary for Public Relations Campaign

Essay by littledoughUniversity, Bachelor'sA+, July 2005

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When any company prepares for a campaign there are many aspects that need to be planned accordingly. This executive summary will show the aspects of a public relations campaign for Ridoran's. Such as how it will affect ethical, technological and global issues, a crisis management plan, budget and strategies to have a successful campaign. After implementing this PR campaign Ridoran's Manufacturing is ensured a successful outcome.


Since a public relations practitioner work is capable of influencing others, ethics plays a critical role between the public and the public relations practitioner. Losing the public's trust means losing the publics support. Therefore, every time a public relations practitioner delivers information they must be honest and up front if they are to succeed. According to Cregan (2005) "Most ethical questions in public relations fall under four categories": (a) social responsibility, (b) relationship with client or employer, (c) relationship with the media, (d) relationship with fellow public relations people."

Being honest and up front in any public relation campaign can save a lot of pain and suffering for both the practitioner as well as the public. When a practitioner is dishonest it can destroy any hope of winning over the public and if there are any law violations it can lead to criminal prosecution.


Technology plays a critical role in today's environment. The public relations practitioner needs to get the approval of the public and the media is the best way to achieve this. There are many methods of communication today that can be used as a tool to help manage a communication, such as the internet, cell phones, e-mail, ham radio operators, satellites etc. Communication is a technological advance that is affordable and readily available to all of the world's population.

Global issues

There are many different cultures and languages...