True/False
Q#34: True
Q#35: False
Q#36: True
MCQs
Q#37: C | Q#44: B | Q#51: A | Q#58: C | Q#65: D |
Q#38: B | Q#45: C | Q#52: D | Q#59: B | Q#66: B |
Q#39: B | Q#46: D | Q#53: B | Q#60: C | |
Q#40: D | Q#47: C | Q#54: D | Q#61: B | |
Q#41: C | Q#48: D | Q#55: C | Q#62: A | |
Q#42: A | Q#49: C | Q#56: A | Q#63: C | |
Q#43: A | Q#50: B | Q#57: D | Q#64: D |
Q 86: Compare and contrast the exploratory, descriptive and causal research designs.
Answer: A comparison of Basic Research Designs:
Exploratory | Descriptive | Causal | |
Objective | Discovery of ideas and insights | Describe market characteristics or functions | Determine cause and effect relationships |
Characteristics | Flexible, versatile. Often the front end of the total research design | Marketed by the prior formulation of specific hypotheses. Preplanned and structured design | Manipulation of one or more independent variables. Measure the effect on dependent variable (s). Control of other mediating variables |
Methods | Expert surveys, Pilot surveys, Case studies, Secondary data, qualitative analysis, qualitative research | Secondary data, qualitative analysis, surveys, panels, observation and other data | Experiments |
Question#87: Patronage at the local Macy's has been declining.
English: Lensmeter cross sectional view.
English: Cross-sectional and longitudinal of torus...
Figure 1. Cross-sectional view of a microbolometerWhat is the cause and how can it be stopped? Use the six Ws used in descriptive design to clearly define the information needed to address this management decision problem.
Answer:
A descriptive design requires a clear specification of who, why, when, where, why and way of the research, in this case we would need to know the following information.
Who - who should be considered a patron of a particular department store. For example; anyone who enters the department store or who purchases anything
What - what information should be obtained from respondent, for example information pertaining to buying preferences of the customer
When - when should be the information obtained from respondent, either before shopping...