Five Key Rules For Success In International Marketing

Essay by KostaaaaUniversity, Bachelor's August 2004

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"What are five key rules for success in International Marketing?" This is a difficult question to answer due to the fact that there are so many things that one can do in order to succeed. In fact, just selecting only five rules does not do it any justice because so many things need to be accomplished in order to truly be successful in an international market. There really are no "right" or "wrong" answers because they will vary from person to person, but here are my rules for succeeding internationally.

When doing business internationally, it is very important to be aware of the Self Reference Criterion, which is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. This is also said to be the primary obstacle to success in international marketing. When doing business internationally, it is essential to know that cultures are going to vary from country to country, and it is imperative to know how each one differentiates from the others, so mistakes do not take place and most importantly, no one is offended by what one does or says.

Even though I am American and I do truly love this country for all it offers me, I feel that Americans make the most mistakes in International Markets. I say this because since we are this "big" and "powerful" country, most Americans assume that things are the same way in foreign countries because everyone should look up to the United States. However, as we know, that is not true at all. One example is that fact that Americans say "The British drive on the wrong side of the road." Just because they do something different, it does not necessarily make it wrong. People just need to accept it and get over...