Forces and Trends � PAGE �1�
Running head: FORCES AND TRENDS
Forces and Trends
MMPBL/590 - Strategies for Competitive Advantage
University of Phoenix�
Forces and Trends
According to Pearce & Robinson (2004) "A host of external factors influence a firm's choice of direction and action and, ultimately, its organizational structure and internal processes. These factors, which constitute the external environment, can be divided into three interrelated subcategories: factors in the remote environment, factors in the industry environment, and factors in the operating environment" (p. 78) This paper will analyze six different organizations - the United States Air Force, Barrick Gold Corporation, Kimberly Clark, Starbucks, JP Morgan Chase, and XX - in order to understand some of the forces or trends which may impact the future of their operations. The authors will also examine the concept of strategic adaptability and its relevance in light of the aforementioned companies.
Strategic Adaptability
Strategic Adaptability is modifying a company strategy to changing conditions.
Strategic Planning Meeeting
Adaptability is key for business managers says San...
Strategic Planning Meeeting"External factors influence a firm's choice of direction and action and, ultimately, its organizational structure and internal processes. These factors, which constitute the external environment, can be divided into three interrelated subcategories: factors in the remote environment, factors in the industry environment, and factors in the operating environment⦠In combination, these factors form the basis of the opportunities and threats that a firm faces in its competitive environment," (Pearce & Robinson, 2004, p. 78). To create an experience unlike its competitors, Starbucks must constantly evaluate all areas of their business while capitalizing on economies of scale and eliminating redundancies.
According to Brown (2007), "the corporate environment is characterized by a number of variables: competition, dynamism, turbulence, complexity and change. All organizations must develop [an] ability to continuously and consciously transform themselves and their contexts. Such contexts include restructuring for optimum...