Franchising to expand a business

Essay by MalleeUniversity, Master'sA-, March 2006

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Small Business Finance

Franchising - expanding a small business

Contents;

1.Introduction

1.1.1. What is Franchising

1.1.2. Who is involved? 3

1.1.3. How does it work? 4

2. Franchising In Australia

2.1.1. A background on franchising< 5

2.1.2. Growth and future of franchising< 5

2.1.3. Relevance to SME sector 6

2.1.4. Code of Franchising7

3. Organisational and Structural Elements<

3.1.1. Types of Entities 8

3.1.2. Documentation 8

3.1.3. Franchising fees 10

3.1.4. Relationships 10

4. Financing Elements - how to finance your franchise

4.1.1. General 13

4.1.2. Options for finance 14

5. Conclusion 17

References 18

1.Introduction

1.1.What is Franchising?

Franchising is a generic term that describes a way of doing business. In essence a model of business structure that relies on a relationship in which an owner (franchisor) of a business has licensed others (franchisees) to use a business system and trade name to market and sell products/services.

Thus it is a marketing concept of delivering products and services that can be applied across a diverse range of businesses. The International Franchising Association has developed 75 different categories describing the businesses of its members.

1.2. Who is involved?

Franchising involves two parties:

Franchisor - The franchisor is the initial owner of a business system which has been developed and proven to be a successful method of operating a particular business. As owner, the franchisor has the legal capacity to provide licences to others (franchisees). Typically the owner seeks to expand the business through a relationship with others who have similar objectives.

Franchisee - The franchisee is the party that has entered into an agreement with the franchisor to use the trade mark / business name and business system in a defined outlet or territory.

1.3. How does it work?

Essentially the franchisee has agreed to...