Fruity Pebbles

August 9, 2014

EOU BA

SUMMER14

Dr. Carpenter

[TYPE THE DOCUMENT TITLE] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]

Tina_DeLuca_Burger_King_Timeline_BA464_Promo_Strategy Page 1

Tina_DeLuca_Burger_King_Timeline

Burger King is as American a word as Apple Pie; maybe more so. I would bet that most children say

"Burger King" before they do "Apple Pie," But then again, many people say "apple pie" while at

"Burger King;" it is one of King's "copy-cat" menu items. For it was Burger King which put the

onion ring onto the fast food menu, but it was its rival and #1 burger outlets, McDonalds, who

gave the cardboard wrapped pie its "name in lights."

Although borne nearly 3,000 miles apart, on different ends of America, both fast food restaurants,

Mr. Burger King, better known as Burger King and Mr. Ronald McDonald, better known only by his

surname, McDonald's, have been rivals since infancy; with Ronald a mere hair older than Miami

Born, Burger.

The history of Burger King's earliest years appears mucky with several different versions of his

birth floating around the internet. One account as told by Don Daszkowski in his History of Burger

Burger King is as American a word as Apple Pie; maybe more so. I would bet that most children say

Tina_DeLuca_Burger_King_Timeline_BA464_Promo_Strategy Page 2

Tina_DeLuca_Burger_King_Timeline

King, states that James McLamore and David Edgerton, two Cornell University students visited a burger

stand run by Keith Kramer and Matthew Burns from Jacksonville, Florida. The burger stand called Insta-

Burger King showcased burgers built on a stove called an Insta-Broiler. The students wanted to open

their own burger joint with equipment that would top...