Future Trends in Marketing Paper: "Internet Marketing"

Essay by Michele2004University, Bachelor'sA+, June 2004

download word file, 2 pages 4.9

Downloaded 426 times

For anyone who cares to think about it, there is no surprise in the fact that the web is becoming increasingly mainstream in its behavior. A few years back it was the equivalent of the wild-west, a place where only the brave would venture. Some of the brave made a fortune in so doing, a larger number lost their shirts in the dot com rationalization of the year 2000. Yet the feeling persists that if you are smart enough, you can make a killing on the internet. As of today this may still be true, but as the months slip by marketing on the internet becomes more and more mainstream. The opportunity to make a quick buck is slowly going away as people educate themselves properly about what is and is not possible on the web. So how mainstream will it get. The article I've chosen for this paper titled, "Marketing Online," may just answer this question.

Computers and the Internet are becoming faster and capable of new and exciting things every day. Through this evolution, businesses have begun to reach out to consumers in new, unprecedented ways. With the amazing growth of users of the Internet, and the enormous growth that is expected to continue, businesses are aware that there is tremendous potential to provide and promote products and services in previously inconceivable ways. Electronic commerce, also known as e-commerce, has reshaped considerably through the capabilities of the Internet. It is through these advances in e-commerce that businesses continue to build new methods of providing consumers and other businesses with products and services in more profitable ways.

With the potential to reach such a large amount of consumers, it is not surprising to find that 60%, or 3 in 5 U.S. companies are currently using e-commerce in some way,