Semester project - 1st hand in

Introduction

I have chosen to work with Germany as the country I will export the Garden Table. Germany is the seventh largest European country and holds a population of 80,996,685 people. The German national economy is the largest in Europe and fifth largest in the world in PPP terms. The success behind the great economy is the export of machinery, vehicles, chemicals, and household equipment and benefits from a highly skilled labor force. In 2013, the gardening & outdoor living grew 1.3% and reached a value of $12.8 billion. The forecast of the market is to have a value of $13.5 billion in 2018, which is almost an increase of 5.5%.13.7% of the gardening & household market is outdoor living. The market also holds accounts for 18,3 of the European gardening & outdoor living market value During the study, I will analyze political- , social relations and economic with pestle, Five Forces ,Geert Hofstede model and SWOT analysis-models.

There will also be provided a market analysis of the country and at the end the study will be concluded with a discussion and conclusion. [1: https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html][2: http://advantage.marketline.com.proxy1-bib.sdu.dk:2048/Product?pid=MLIP1297-0006][3: ]

Target group

Potential Customers

The Garden Table has many potential customers, people who live in houses, apartments, owns an allotment, Hotel and Restaurants. The potential customers are a lot at this point, but in order to get a high profit we should find our right target group.

Business methods

There is two methods to sell a product. The first methods is the B2B (Business to Business) and the second B2C (Business to Consumers).The Garden Table is something that could belong in a Hotel, Restaurant or private homes. Therefor it gives the company both methods to use, but one of these strategies will be more visible in...