Generic Benchmarking: Best Snack

Essay by headhunchoUniversity, Master'sA-, March 2009

download word file, 13 pages 5.0

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Best Snacks Generic Benchmarking


University of Phoenix



Best Snacks Generic Benchmarking

Task A: Problem/Opportunity Statement

Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario BestSnacks Inc. for each of the team members.

Response to Task A:

Team Member: Best Snacks Inc. will assess the internal infrastructure to include past procedures, management practices, and organizational culture to facilitate the changes needed to strengthen its position in the snack industry as a model of innovation and creativity.

Team Member: Best Snacks Inc. will become an innovative competitor in the snack industry by identifying its problem areas and furnishing substantial solutions.

Team Member: Best Snack Inc. will become successful in the snack and beverage industry by promoting all levels of organizational learning by increasing creativity, which will enhance innovation.

Generic Benchmarking-The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.

Task B1: Generic Benchmarking: Topics

Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.

In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as magazines and newspapers.

In the Response row, provide a justification for each topic.

Response to Task B1:

Team Member: Incremental Innovations are a moderate approach towards moving in the direction that Best Snacks Inc. needs to secure the market positioning that it would like. The assessment of the internal infrastructure will conclude that the company must develop innovative products as well...