Global Study: A Pizzeria in the Czech Republic

Essay by tequylasunUniversity, Master'sA, December 2008

download word file, 8 pages 3.0

IntroductionSteve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, has decided to expand his business into the Czech Republic. (U. of P., 2007, Assessments Section). Steve is aware that this is a risky decision, however, when he became a franchisor, he had to overcome a lot of difficulties. (U. of P., 2007, Assessments Section). Steve anticipates he will face some of these difficulties again at the new location in Prague, Czech Republic. (U. of P., 2007, Assessments Section). Although he was born in the United States, he has family and friends in the Czech Republic, speaks Czech fluently, and has visited the country of his origin several times. (U. of P., 2007, Assessments Section).

Czech Culture verses American Culture.

In order to operate a business overseas one must know its potential customers. The Czechs value education, cleverness, social standing, modesty, and humor. (ProQuest, 2007, General Attitudes section).

In direct contrast to Czech modesty, Americans tend to be frank and outspoken. (ProQuest, 2007, General Attitudes section). In general, they appreciate people who are candid. (ProQuest, 2007, General Attitudes section). American’s voice their opinions and share their views on a variety of subjects; there are few subjects they will not discuss. (ProQuest, 2007, General Attitudes section).

Social conformity creates a deep contrast in Czech and American cultures. Both Czechs and Americans claim to be individualistic, however this individualism takes different forms. Czechs may be stubborn in stating opinions or wishes yet, Czech society emphasizes conformity and cooperation, and community leaders are held in high esteem. (ProQuest, 2007, General Attitudes section). Americans strongly value their freedom and independence, as a nation and as individuals. (ProQuest, 2007, General Attitudes section). Individualism, as opposed to conformity, is often...