Globalization of the Wal-mart

Essay by vaniUniversity, Bachelor'sA+, July 2006

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Wal-mart is the biggest retailer of the world. They made every effort to achieve this success. In this essay I will focus on the Globalization of the Wal-mart and international organizations for trade which helped it grow.

The first Wal-mart store was opened in 1962 by Sam Walton. Sam Walton always used only one business policy that is "Sell stuff that people need everyday just a little cheaper than everyone else, sell it at that low price all the time, and customer will flock to you". This policy gave Wal-mart enormous success around the country. With this policy they have attracted lots of customers and from one store started in Rogers, Arkansas they grew into nine super centers till 1990 and then to 888 super centers in 2000. It had opened an average of 7 new super centers each month continuously for 120 months. It was an outstanding achievement. After this achievement Wal-mart was looking for more expansion world wide.

By introducing the discount policy into foreign markets, Wal-Mart hoped to achieve high sales and earnings growth while also increasing economies of scale among global operations. They thought that if they wait for long time to get into foreign countries there competitors will get a hold in the international markets which prompted Wal-Mart to aggressively seek international markets and in 1991 they opened up Sam's club in Mexico. Now, Wal-mart has grown up to 2,400 stores in 15 markets outside the US.

Wal-Mart International currently includes many different stores, membership clubs and restaurants employing more than 400,000 associates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom. Wal-mart succeeded in many markets and Globalization became beneficial to Wal-Mart because it increased their profits and expanded their...