Green Click Media

Essay by martintj91University, Bachelor's November 2014

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Case exam AP Degree in Marketing


Martin Thorup Jensen


Exam no. 7



1.1 Make a preliminary characterisation of Green Click Media's products and

solutions and make an evaluation of the company and their current possibilities


on the German market.

Green Click Media is a company which sells solutions for online advertising using

Google Adwords. It was founded in 2009 and it is located in the northern part of


Green Click Media offers 3 different solutions for your company:

Google Adwords - Google Adwords is for the cost-oriented sompany owner who

wants marketing for every dollar. Basically what Adwords do is, you create the ad

and you choose some keywords or sentences that describes your company. When the

potential costumer searches for one of your keywords your ad will pop out besides the

search results. This means that you're advertising for an already interested audience.

SEO (Search Engine Optimization) - SEO is a tool which can improve your location

on miscellaneous websites, or grant you a better ranking among the search results

when someone searches for your products or similar. The method is very dynamic,

which means, that a given place in a search result is never gauranteed. SEO is a

continuous work, where you try find out how search engines works and what the

criterias they have for showing search results, such as; knowledge about what people

search for, what kind of words they use and what makes people enter websites.


Annual report:

(DKK 1.000) 2010 2011 2012 2013 2014

Gross Profit 288 1.270 4.268 - -

Staff Costs 382 1.214 4.156 - -

Operating profit -94 56 112 - -

Other financial cost -1 -7 -9 - -


Net income before

taxes -95 47 105 - -

Net income...