Green laws boost clean-up industry

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Engelskaflevering d. 01.09.95

'Green laws boost clean-up industry'


Have companies around the globe really become 'house-proud', or is planet earth just in for a spring cleaning? It is hard to say - but one thing is for sure; the environmental sector is en-joying a boom. The market for pollution control technology is on a steep exponential growth curve, which seems to be interminable. Especially the European companies put down their names for an immense part of the expansion. But what is the precise nature of this sudden environmental con-cern? After all the deteriorating state of the environment is hardly a novel phenomenon, to say the least.

Just how vigorous this potential goldmine is going to be for the clean-up industry ac-tually depends on law and order, so to speak. That is to say that one of the main reasons for the turn up is new legislation.

Recent EU-directives as to pollution may cause heavy demands on the purse of one company and consequently pour that money down the pockets of the clean technology indu-stry. Moreover the deadlines for plants to meet EU-directives are getting close, and everything se-ems to show that the laws will be enforced. Yet far from all companies have to meet with the raised finger of the law to start investing in their environmental responsibilities. Investments on a volunta-ry basis are often due to the fact that it makes good ecnomic sense or because it gives the corporate image a face-lifting.

Seen from a geoprahical point of view Germany and primarily eastern Europe form tremendously good breeding ground for the sale of clean-up equipment. As a result of opencast mi-ning of lignite coal in Poland, for example, a huge clean-up is left, which will amount to billions of dollars.