Harrison Keyes Generic Benchmark

Essay by pantsUniversity, Master'sA+, June 2009

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Harrison Keyes has struggled to meet objectives for its e publishing project. CEO William Guardo does not share the vision once held by his predecessor Meg P McGill. Poor planning and implementation phases have caused the company to lag behind competitors. If the project team is not able to correct project deficiencies the e publishing initiative may be pushed to the wayside. In this paper the learning team will provide benchmark examples to help Harrison Keyes improve the e publishing project. The team will demonstrate how other organizations met similar challenges with the support of leadership, controlled project conditions and effective communication.

DellDell is a known computer company who is “the number one PC company in the United States” (Dell, 2009). “Since the first Dell PC was introduced in 1986, Dell has continued to shape the industry, breaking new ground and pioneering critical developments in home, small business and enterprise computing.

Dell's R&D efforts now span the globe, driven by some of the industry's foremost product designers and engineers. At the core of Dell's innovation approach, however, remains an unwavering commitment to delivering new and better solutions that directly address customer needs” (Dell, 2009).

Dell tried to implement selling their product in stores, but because of poor project planning, they had to revert back to selling their product exclusively on the internet. The idea failed miserably, not because it wasn’t a good idea, but because they were focused on the end result, rather than the implementation.

Fortunately, Dell, Inc. renovated its past project and has come up with a more efficient way to enter retail stores. The second time around, Dell took a slower approach to implementing the project. According to Dell CEO Michael Dell, "There are plenty of retailers who have said please sell through us, but we're...