How has the company GUESS? established itself in the business environment over the last five years?

Contents

Section One - Executive Summary2

Section Two - Introduction2

Section 2.1- What we have to do2

Section 2.2 - The History2

Section Three - Business Environment Internal/External3

Section 3.1 -3

Section Four - Marketing4

Section 4.1 - Competition Analysis4

Section 4.2 - GAP Inc5

Section 4.3 - Tommy Hilfiger5

Section 4.4 - SWOT Analysis6

Section 4.4.1 - Strengths6

Section 4.4.2 - Weaknesses7

Section 4.4.3 - Opportunities7

Section 4.4.4 - Threats8

Section Five - Personnel/Motivation, Turnover etc8

Section 5.1 - Challenging The Company8

Section Six - Financial Accounting9

Section 5.1 - Looking At The Last Five Years9

Section 5.1.1 - Year Ending 31st December 199810

Section 5.1.2 - Year Ending 31st December 199910

Section 5.1.3 - Year Ending 31st December 200010

Section 5.1.4 - Year Ending 31st December 200110

Section 5.1.5 - Year Ending 31st December 200211

Section Seven - Conclusion11

Section 7.1- Looking Back11

Section Eight - Recommendations11

Section 8.1-

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Ideas Of Ways To Improve The Company11

Section Nine - Bibliography12

Section 9.1- Books12

Section 9.2 - Web Addresses12

Section Ten - Appendices13

Section 10.1 - Challenges13

Section 10.2 - Diagram With Details13

Section 10.3 - Apparel Sales15

Section 10. 4 - Growth Rates16

Section 10.5 - Balance Sheet, Cash Flow Statement, and an Income Table18

Section 10.6 - Group Members22

Section 10.7 - Group Progress Report22

Section 10.8 - Action Plan24

Section One - Executive Summary

This report will include relevant research sections on how the company GUESS? has established itself in the business environment over the last five years, with the importance of updating their technology to increase the number of sales/profit.

A SWOT analysis of the company will show its strengths and weaknesses, this will also be compared to its competitors, showing the differences and similarities between them.

A financial section will be put together looking...