Hasbro financial Ratios and assessment

Essay by Phoenix45University, Master'sA, September 2008

download word file, 5 pages 3.5

Hasbro is company that we are all familiar with. At one time or another, most children in the United States have played with a Hasbro product; most likely with more than one. Hasbro describes themselves as "A worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech."Hassenfeld Brothers was founded in 1923 by two brothers, Henry and Helal Hassenfeld. At first, the company sold textile remnants and manufactured pencil boxes and school supplies. In the 1940s, the company expanded its product line to include paint, crayons, and doctor and nurse kits. These kits were the first toys they produced. In 1968, Hassenfeld Brothers changed its name to Hasbro Industries. This was also the year they became a publicly trade company and were listed on the American Stock Exchange.

The company has been at the forefront of ground-breaking toys.

In 1952 Hasbro had their first major success in Mr. Potato Head. In addition, Mr. Potato head was the first toy to be marketed through television in 1964, Hasbro introduced G.I. Joe, and this was the world's first action figure. In 1984, they introduced TransformersIn 1984, Hasbro acquired the Milton Bradley Company, this merger led Hasbro to become the world's largest toy manufacturer. In 1991, Hasbro acquired the Tonka Corporation, to include their Kenner and Parker Brothers divisions. This acquisition brought with it such name brands as Tonka Trucks, Easy-bake oven, NERF, and ever popular board games like Monopoly.

In 2000, Hasbro teamed up with the Walt Disney Company, Hasbro became the "master toy licensee" for all of Disney's films; and was named as the official toy and game company for the Walt Disney amusement parks.

Since reporting a loss in 2002, Hasbro has posted...