The History of Coca-Cola Company

Essay by freshy99University, Master's November 2009

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On May 8, 1886, The Coca-Cola product was born in Atlanta, Georgia by Dr. John Stith Pemberton, a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (•In its first year, Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (•In 1889, The Coca-Cola Company first formed by a great business man, Asa Candler with $100,000 initial capital. He became the company first president. Cadler is the first who had introduced the U.S. to Coca-Cola.and the first who bring real vision to the business and the brand. (•In 1905, Coca-Cola Company faced the imitation problems. To combat copycats taking advantage of its success, Coca-Cola first develops a unique contour bottle. (•In 1923, Ernest Woodruff became the company president. He is the person who had impact on Coca-Cola Company than anyone else.

He spent nearly 60 years introducing the Coca-Cola to the world. Under his leadership, Coca-Cola Company became global business company. Coca-Cola not just a huge success, but a big part of people's life. (•More than 115 years later from a small beginning, now Coca-Cola Company is the largest manufacturer, distributor, and marketer of nonalcoholic beverage concentrates and syrups in the world. ( The Organization, its Business, its Mission, its Goals, and its Strategies1. OrganizationThe Coca-Cola Company, with headquarter in Atlanta, Georgia, USA, is the world's largest nonalcoholic beverage company with the most extensive distribution system in the world. They offer a portfolio of world class quality sparkling and still beverages, starting with Coca-Cola® and extending through over 400 brands and that nearly 2,400 beverage products. Four of the world's top-five soft-drink brands belong to the Coca-Cola Company which is Coca-Cola, Diet Coke®, Sprite®...