HIstory of Dell

Essay by homie1High School, 12th gradeA, March 2004

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Dell was born in West Houston and applied for a high school equivalency diploma at age eight. He ran a mail order stamp-trading business at age thirteen and sold subscriptions to the Houston Post by telephone at sixteen. Within a year he was named salesman of the month and was earning $18,000 annually for a direct-mail campaign he had devised that targeted newlyweds. He turned to electronics in his late teens, when he began building customized personal computers by purchasing and assembling computer components from various manufacturers. According to Dell, his research on component manufacturers convinced him he could launch a business that would save users money, provide better support services, and make a profit

In May of 1984, Michael Dell founded Dell corporation in his dorm room at The University of Texas at Austin. At the time he had a great idea that has led the company to great success.

This idea was to bypass the middlemen and sell custom built computers directly to the users. This strategy has established Dell as the number one vendor of computer systems worldwide. Michael Dell has given Dell a superior reputation in the public eye and has also established a name for himself among the top business executives. His image with the media is one of confidence, accessibility, and determination. He invests in his own company, dismisses criticism easily and even finds time in his day to communicate with many journalists through email. Dell knows the type of high quality character he wishes to convey to the users of Dell products. His managerial style assists him in controlling this public impression of the company.

In 1984 he purchased an Austin business license and incorporated a company he called PC's Limited. In 1985 the company introduced an IBM-compatible PC clone...