Hotel management

Essay by SUPWORK March 2013

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Hospitality Marketing Management (1)


History of Hotel Nikko Hong Kong

Hotel Nikko Hong Kong is a member of Nikko Hotels International (NHI), a luxury hotel group operated by JAL Hotels Co Ltd, a subsidiary of Japan Airline with headquarters in Tokyo, Japan. JAL Hotels has been a hotel management company since its establishment in 1970 as a subsidiary of Japan Airlines Co. Ltd. On July 1, 1996, Japan Airline Development Ltd. was renamed to "JAL Hotels Company Ltd." to further establish its business description as a hotel operator. On April 1, 1999, the hotel effected a merger with "Japan Airlines Hotel Co. Ltd" resulting in taking over the management of the "Ginza Nikko Hotel" and "Kawasaki Nikko Hotel". This wan a welcome addition to the JAL Group's business enterprise and created a strong base for the JAL Group. The result is stable, effective management and reinforced financial standing with the aim of achieving the goal of the "world's leading hotel chain", a distinction the JAL Group continually strives to attain.

Cultural Environment

The cultural environment includes institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors. Nowadays, people believe that health and fitness is very important. As a result, if restaurant in Hotel Nikko Hong Kong provides healthy foods and beverage, it can attract more people. Furthermore, many Hong Kong people work from daybreak until bed time, they face high pressure. If hotel provides service and facilities which can make people relaxed, such as spa, high tech AV, it can attract people as well.

Demographic Environment

Demographic is the general population characteristic. Hotel Nikko Hong Kong has many restaurants which are suitable for wedding, such as Garden Room and Fountains Room. If the marriage rate increased, the demand of these restaurants will increase. Besides, many...