ICI Paints

Essay by PaperNerd ContributorUniversity, Master's November 2001

download word file, 43 pages 0.0

ICI PAINTS Table of Contents 1. PREFACE 4 1.1 INTERNATIONAL MARKETING 4 1.2 ICI PAINTS 4 2. GLOBAL STRATEGY OF ICI PAINT 5 2.1 WHAT IS ICI PAINT'S GLOBAL STRATEGY ? 6 2.2 SHOULD ICI PAINTS HAVE A GLOBAL STRATEGY? 6 2.2.1 Decorative paint segment 7 2.2.2 Can Coating segment 7 2.2.3 Automotive OEM segment 7 2.2.4 Automotive Refinish segment 8 2.2.5 Powder segment 8 2.2.6 General Industry paint segment 8 2.2.7 Coil coatings segment 8 2.2.8 Summary 9 2.3 WHAT IS ICI PAINTS' STRATEGY FOR EACH SEGMENT? 10 2.3.1 Decorative paint segment 10 2.3.2 Can Coating segment 10 2.3.3 Automotive OEM segment 11 2.3.4 Automotive Refinish segment 11 2.3.5 General Industry paint segment 11 3. ICI PAINT'S INTERNATIONAL BUSINESS TEAM 12 3.1 WHAT IS THE ROLE OF THE INTERNATIONAL BUSINESS TEAM? 13 4. THE FUTURE OF ICI PAINT 13 4.1 WHAT ARE ICI'S FUTURE CHOICES? 14 5. COMPETITIVE POSITION 15 5.1

THE WORLD PAINT INDUSTRY 15 5.1.1 Decorative Paints 16 5.1.2 Industrial Paints 17 5.1.2.1 Automotive OEM 17 5.1.2.2 Automotive Refinishing 17 5.1.2.3 Can Coatings 17 5.1.2.4 Powder Paints 17 5.1.2.5 Coil Coatings 17 5.2 WHAT IS ICI'S COMPETITIVE POSITIONING THE WORLD PAINT INDUSTRY? 18 5.2.1 Decorative Paints 20 5.2.2 Automotive Refinishing 20 5.2.3 Automotive OEM 21 5.2.4 Can Coatings 22 5.2.5 Powder Paints 22 5.2.6 Coil Coatings 23 5.2.7 Summary 23 6. ORGANSIATION 24 6.1 HOW IS ICI PAINTS ORGANIZED, AND HOW DOES ITS ORGANISATION RELATE TO A GLOBAL POSITION OR STRATEGY? 24 6.2 WHAT ROLE IS PLAYED BY THE VARIOUS ILS AT ICI PAINTS? 26 6.3 WHAT ARE THE MAJOR ISSUES IN THE PRESENT ORGANISATION? 28 6.3.1 How to find and co-ordinate a global product marketing strategy? 28 6.3.2 The organisational structure of ICI Paints 29 6.4 WHAT IS THE RELATION BETWEEN THE EXTENT OF GLOBAL LOGIC...