Implementation of Motivational Theories

Essay by akashmahajanUniversity, Master'sA, March 2009

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The Report of Organization Behaviour

-How to motivate Packaging Engineers of

Beer manufacturing company in

Nigeria and Netherlands

By Group 13




1. Brief introduction of the company 3

2. The Role 3

3. Motivation Analysis 4

4. Solutions for Motivation 6

(a)Respect and Communication 6

(b) Training 6

(c) Goal Setting, Evaluation and Reward 7

(d) Personal Life 8


Considering a similar Brewery in the Netherlands 10

Conclusion 13

Appendix I: 14

Appendix II 15

�Appendix III 16

Appendix IV 17

References 19

Brief introduction of the company

Nigerian Breweries plc, NB is a multinational company in Nigeria with a Dutch beverage giant Heineken owning more than 50% stake in the company.

As the name implies, NB is involved in the production and packaging of beer (core product), and some other malt drinks.

Nigerian Breweries is the leading beer company in Nigeria. According to 2003 statistics it has a market share of about 56% of the beer market in Nigeria.

Brands produced by the company includes; Star, Gulder, Heineken which are lager beers, Maltina, Amstel Malta which are malt drinks, Legend a stout drink and Fayrouz which is a premium soft drink.

Its headquarters is located in Lagos state, Nigeria. It has 5 different plants placed all over the country. Their locations are Lagos, Aba, Ibadan, Kaduna and Ama.

The role we are considering is that of a Packaging Engineer who works in the brewery and below is an organisational chart (Appendix I) of a typical Nigerian Breweries plant.

The Role

The packaging engineer works in the packaging department which is responsible for making sure the beer or malt produced by the brewing department is broken down into saleable quantity. In doing so, he must ensure that he does it without delay, in...