Industry Analysis of the Liz Claiborne Industry. Covering the business and marketing enviroment of the industry which makes it so successful.

Essay by jilliams8University, Master'sA, April 2004

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Liz Claiborne, Inc. was started in 1976 Liz Claiborne, Art Ortenberg, Leonard Boxer, and Jerome Chazen. Liz Claiborne, Inc. designs and sells a large range of men and women's apparel and accessories. Also, they market fragrances for both men and women. Liz Claiborne is one of the leading corporations in the fashion and apparel industry. Their products are of high quality and has long been viewed as a high-end name brand. They expect their legacy to continue.

Industry Analysis

Liz Claiborne, Inc. is a company committed to producing high quality products at a good value to consumers. They are guided by applicable laws and maintain a high standard of business ethic and regard for human rights. Liz Claiborne's following of legal requirements, health and safety, employment practices, environmental practices, and ethical conduct are what separates them from the rest of the best.

Liz Claiborne, Inc. has a very broad target market in both men's and women's clothing.

There are twenty-one brands under the Liz Claiborne, Inc. label which are all competitive in the fashion industry: Claiborne, Dana Buchman, Elisabeth, Ellen Tracy, Laundry, Liz Claiborne, Lucky Brand Dungarees, Mexx, Monet Group, Sigrid Olsen, Axcess, Crazy Horse, Emma James, First Issue, J. H. Collectibles, Russ, Villager, City Donna Karen New York, DKNY Jeans, DKNY Active, and Kenneth Cole New York. These brands are all higher priced, high quality clothes marketed to men and women between the ages of 16 and 75 with the exception of Mexx, being mainly a children's apparel line. The competitive products of Liz Claiborne, Inc. are mainly within their twenty-one brands so they welcome the competition. Among other companies who produce clothing lines, Liz Claiborne, Inc. competes with Tommy Hilfigger and Polo/Ralph Lauren. Although the many brands each have their own competitors, the largest and most well-known brand...