Innovation Process

Essay by laddydayyUniversity, Bachelor'sA, April 2009

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Innovation Process Essay � PAGE �1�


University of Phoenix

OI 461 - Innovation, Design and Creativity for a Competitive Advantage

Kristyna Flowers, Brandon "Scott" Lewis, Donna Ray, Victoria Richardson, Tawanda Townsend

Innovation Process Essay

Professor Charisse Woodley

March 19, 2009

Creating and implementing a product or service for a new or existing organization is a process that requires patience, testing, feedback and training. Corporations globally count on in house research and development teams to create new products or enhance existing products and services to abreast the evolving competition; and as products are generated, they are not always publicly accepted in various industries. As competition becomes more aggressive, some corporations seek alternative options and hire third party associations to create, introduce and implement new products and/or services.

The Applebee's corporation has been introduced to a computerized menu system, which is called the iMenu that will take the place of Applebee's employees taking customer orders.

The introduction and implementation of the iMenu will increase order efficiency, thus virtually eliminating food and beverage orders.

The design and creativity of the iMenu took a team of engineers to master the overall concept. In this essay, Team A will identify and discuss the four basic phases of the innovative process, how the innovative process will be applied and change the Applebee's organization, identify the appropriate tools and techniques to be used in the process and why these tools were selected. Team A will also measure the results and what steps Applebee's can take to ensure continuous improvement.

The ultimate goal of the new iMenu is to change the process of ordering food and beverages in all Applebee restaurants, giving the company a leading innovative edge over the competition and to increase revenue for the overall corporation. This new tool will improve...