Executive SummaryThis report focuses on analyzing the factors that impact CEMEX to achieve double digit growth as well as some relevant problems and recommendations. The result reveals that innovation leads to faster growth (the basic for sustained double digit growth).
Many factors provide answers as to why CEMEX' innovation can be successful, what aspects its innovation has reflected. These factors including customer-focused innovation, pay attention to the strength of information technology, pay attention to market expansion, innovation upon positioning, innovation that focuses on core business, innovation towards social capital building, and leadership. In addition, these factors will be interpreted in sequence.
The result shows that CEMEX is also not perfect. There are two problems in CEMEX's Patrimonio Hoy program. First, how the customer can be retained after a room is done because there is no full probability of customers returning. Second, some low-income customer may not afford raw materials and building expenditure simultaneously.
English: Michael Dell, founder & CEO, Dell Inc.
PC's Limited Turbo PC (signed by Michael Dell)
English: Cemex ready-mix truck departing jobsite a...In addition, as an IT practitioner, some other IT-driven systems can be suggested to make CEMEX more competitive, that is, e-commerce, mobile retail, customer service system, requisition and procurement system, and inventory system.
Table of ContentsExecutive Summary 1/141. Introduction 3/142. Innovation Is the Key to Achieve Sustained Double Digit Growth 3/143. Conclusions 10/14List of References 12/141. IntroductionThis report focuses on analyzing the factors that impact CEMEX to achieve double digit growth as well as some relevant problems and recommendations. The result reveals that innovation leads to faster growth (the basic for sustained double digit growth).
Many factors provide answers as to why CEMEX' innovation can be successful, what aspects its innovation has reflected. These factors including customer-focused innovation, pay attention to the strength of information technology, pay attention to market expansion, innovation upon positioning, innovation that focuses on core business, innovation towards social capital...