Internal Analysis of DaimlerChrysler: A detailed overview

Essay by khananUniversity, Master's February 2004

download word file, 22 pages 4.0

DaimlerChrysler is one of the world's leading auto manufacturers. Its passenger's car brands include Maybach, Mercedes-Benz, Chrysler, Jeep, Dodge and Smart. Commercial vehicle brands include Mercedes-Benz, Freightliner, Sterling, Western star and Setra. It also provides a range of financial and automotive services.

DaimlerChrysler Corporation is a diverse international business that has many subsidiaries all around the world.

DaimlerChrysler has a global workforce, a global shareholder base, globally known brands and a global outlook.

DaimlerChrysler has a global strategy aiming to achieve

Global Presence, Strong Brands, Broad Product Range, and Technology Leadership.


Shareholders DaimlerChrysler is owned by European, U.S.

and other international investors;

approximately one billion shares in circulation.

Global Stock Shares are traded in all key stock exchanges,

among them New York, Frankfurt and Tokyo.

Headquarters Stuggart, Germany and Michigan, U.S.A

Board of Management Consists of 13 members, including the

Chairman and the heads of divisions.

Supervisory Board Consists of 10 shareholders' representatives

and 10 employees' representatives

Total Revenues 2002: EUR 149.6

billion ($156.8 billion*)

Investments 2003-2005: EUR 42 billion ($44 billion*)

planned investment in future.

Advertising Spend $1.8 billion in 2001 making the company the

the world's #8 advertiser.

Automotive Sales 4.05 million units Passengers cars

485,400 units commercial vehicles. (2002)

Employees 365,600 at year-end, 2002.

Manufacturing Facilities In 37 countries.

Strategic Partners Mitsubishi Motor Corp., Hyundai Motor Corp

Products Sold in More than 200 countries.

Alliance Mitsubishi Motors (37% stakes).

Strategic Partner Hyundai


A stock corporation under German law recognizes three corporate bodies:

*The General Meeting

*The Board of Management

*The Supervisory Board

The decision-making authorities of the three corporate bodies are strictly delimited from one another.

Shareholders and the General Meeting

Shareholders exercise their rights at the General Meeting and participate in voting.

Each share in DaimlerChrysler AG carries one vote. There are...