Contents

Executive Summary………………………………………………………………………………. 01

Overview…………………………………………………………………………………………..01

Introduction…………………………………………………………………………………….. 02

MNE Analysis………….……………………………………………………………………………. 02

Industry sector……………………………………………………………………………….. 03

Country analysis……………………………………………………………………………… 03

Analysis of regional organisation …………………………………………………………. 05

Training ………….………………………………………………………………………………. 05

Appendix …………………………………………………………………………………………06

FMSS/mode of entry analysis and recommendation

Industry sector……………………………………………………………………………….. 03

Country analysis………………………………………………………………………… 03

Appendix ………………………………………………………………………………………….

Bibliography………………………………………………………………………………………….11

Executive summery

Introduction

The purpose of this report is to provide information and identify the suitable country that could be successful for foreign investment and to expand the business, as I assume in a position in corporate strategy department of (MNE) I will research and identify the country which the best for the organisation. It is important to do a lot of research before thinking to invest in that country, so in next few paragraph I will be explaining more in detail how this could be beneficial for the business. However this report will cover the organisations detail and the country that is we think is suitable for the business to be located, analysing the country and industry sector using appropriate theory to justify the most important point to make sure it is benefit the business for long term and to increase their consumer in the future, competition is highly increasing within business industry so we have to make sure everything going smoothly to compete with other competitors.

Each following sector explains important point that is impact the business performance as we will be justifying and providing evidence that business could be successful in long term.

MNE Analysis

As a position in corporate strategy department of (MNE) we have chosen virgin media. Virgin media is currently the most popular telecommunications in the UK, they are providing telephone and high internet speed in the UK, according to (the guardian 2013) liberty global take over the Virgin Media and aiming to increase their operation worldwide, as...