International Marketing – Marketing Plan Outline

Essay by binks06 December 2007

download word file, 7 pages 3.0

Downloaded 44 times

IntroductionExquisite Wigs aims to provide high quality, affordable wigs and hairpieces for women that have experienced hair loss due to medical treatment, or those that just enjoy creating and changing their look, at their own convenience. We hope our wigs will brighten the lives of women all over the world. A new fashion trend has hit Japan. Japanese women are sporting eyelash wigs that come in different colors, shapes and sizes. Some are so long that eyelashes can easily be braided. Some are too bizarre to be described. Eyelash Bars have sprouted up in different parts of Tokyo to help women sport this new creation.

Product Highlights• Eyelash wigs are mostly hand made.

• These are usually made from feathers or natural hair.

•Non-allergic adhesive is used to glue the eyelashes to the eyelid.

•They come in different sizes and colors.

Description of ProductExquisite Wigs aims to provide high quality, affordable wigs and hairpieces for women that have experienced hair loss due to medical treatment, or those that just enjoy creating and changing their look, at their own convenience.

We hope our wigs will brighten the lives of women all over the world. To reach this goal, Exquisite Wigs is a company located in the United States and will start to market their wigs to people in Japan. By marketing to Japan, Exquisite Wigs will be able to give those that have a hair loss problem or have cancer, the ability to have hair again. Not only will clients will have the opportunity to have hair, but they will be able to have a nice wig at a reasonable cost. Exquisite Wigs will also work with the American Cancer Society and their efforts to increase cancer awareness and treatment.

Geographic Description of the MarketIndia is divided into four broad classes.