Introduction
"For better or for worse, our company (News Corp) is a reflection of my thinking, my character, my values." -- Rupert Murdoch. That is exactly the philosophy of Rupert Murdoch - the owner and the chief executive of The News Corporation. However as a strategic management consultant contracted by News Corporation I will provide advice on the process of strategic formulation. I will apply the steps required for formulating the company's strategy according to the framework proposed by Johnson and Scoles(1999).
Strategic Analysis
Strategic Analysis is concerned with the understanding the strategic position of the organization in terms of its external environment , internal resources and competences, and the expectations and influence of stakeholders defined by Johnson and Scoles(1999).
The environment.
According to Rupert Murdoch News Corporation are blessed with many things: dedicated employees; a consistent vision; compelling products and services; loyal customers throughout the world; and boundless opportunity as the global thirst for entertainment and news explodes.
Rupert Murdoch - World Economic Forum Annual Meeti...
English: Rupert Murdoch and Wendi Murdoch at the V...
English: Rupert Murdoch at the Vanity Fair party c...It is true there are all kinds of opportunities for News Corporation. However in the unstable world environment we probably will experience economic downturn for a period of time. I would say that there are risk and threats in every aspect.
The news media is very sensitive to most countries in the world. It is even worse in this moment when America is attacking Afghanistan. The economy is suffering a downturn as a whole. Technology is growing very fast.
The cross-border globalization of communication still remains a difficult issue for news companies. Local government plays n very important role in the industry. Country like China they control news media tightly and there are heaps of regulations and restriction in the country. Never before has this industry seen such turmoil both in terms of changes in technology and challenges posed us and...
Good Work.
I find this essay quite interesting, even though i do not agree on all the points raised. Also, try copying the essay into notepad first, before releasing it. This should clear most of the formatting errors.
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