iPhone Sales goals: Marketing; sales potential; and sales forecast, Strategic Plan, Tactics, Budget, and Measurement tools

Sales Plan: Phase Two

Christina Statescu, Felipe Lemus, Amanda Shepherd, and Robbie Hall University of Phoenix

MKT445 Sales Tools and Strategies

Brian Bohrnstedt

April 5, 2010

Intro-

In this paper we will go into further depth about the iPhone. Along with some portions from last week. We will discuss Sales goals: Marketing; sales potential; and sales forecast, Strategic Plan, Tactics, Budget, and Measurement tools. First a little information on the iPhone. The iPhone is a product line made by Apple, it consists of smartphones with internet and multimedia capabilities. The iphone has many functions such as a camera phone, text messaging and voicemail, a portable media player, which includes some of the same features found in with the video iPod, Internet features including e-mail, web browsing, and Wi-Fi connectivity. The user interface is a multi-touch screen, which includes a virtual keyboard instead of a physical keyboard.

The bottom (base) of in Apple iPhone (original).

Apple 16 GB white iPhone

iPhone Original/3G/4/5

Third-party apps are available free of charge and can be purchased from the Apple App Store that launched in mid-2008. It now has well over 100,000 apps approved and backed by Apple. The iPhone has many different types of apps such as games, references, productivity, and more. The original iPhone was discontinued with the introduction of the iPhone 3G, which remains available along with the iPhone 3GS (which as a few more features than the 3G and is faster as well). The iPhone remains one of the top selling Smartphones on the market and continues to have success in sales.

ROBBIE

Description of iPhone -

By the standards of modern phone technology the iPhone is not revolutionary. It has functions that you would expect to have on your average cell phone such as simply touching a number or name in the favorites list, phone book, or...